Perhaps the app can only handle a certain amount of users each time, and they're working on expanding its capabilities between selections. I'm not entirely sure why they don't take volunteers instead, but I believe that sounds the most reasonable for why they don't just take everyone all at once.

It would run the risk of crashing otherwise. [ A common enough occurrence. Mmm... ] I wonder... It sounds very Orwellian, though I'm not certain if we're the ones trapped beneath Big Brother's boots, or if those who are not on the app are. In that case, wouldn't Retrospec be freeing us from brainwashing?

Or is it... [ ... She hesitates, then shakes her head. ] Well, it's no matter. You're right in that it's nothing that's solved overnight. Or over pancakes.